Each Saturday morning we share a few of our favourite B2B gross sales & advertising and marketing posts from across the net from the final week (so it’s recent!). We’ll miss a ton of nice stuff, so when you discovered one thing you assume is price sharing please tell us.
28 PR and B2B Advertising Statistics From Research Printed So Far in 2026 by Frank Robust, Sword and the Script
AI isn’t delivering the ROI entrepreneurs have been promised, and Frank Robust has the receipts. He pulled 28 stats from a half yr of surveys protecting AI’s underwhelming returns, shrinking advertising and marketing budgets, and why it now takes 62-plus touches to shut a deal.
You’re Utilizing AI to Scale the Unsuitable A part of GTM by Steve Armenti, MarTech
Everybody’s utilizing AI to ship extra emails, and patrons have discovered to delete them on sight. Steve Armenti’s take: level AI at analysis and prep as a substitute of the pitch itself, so your group has time to be human the place it truly counts.
B2B Tech Lead Gen in 2026 Is a Timing Drawback, Not a Quantity Drawback by MarketScale Newsroom, MarketScale
By the point a prospect requests a demo, the seller is usually already picked. This piece breaks down why timing, not checklist measurement, decides enterprise offers, and what a signal-driven outbound system truly appears to be like like.
GTM: The Compensation Blueprint for a Excessive-Performing Gross sales Crew by Sophie Buonassisi, GTMnow
Notion’s Brian Le walks by means of how he builds a gross sales comp plan that scales, protecting pay combine, quota construction, and the early warning indicators {that a} plan is about to interrupt as pricing shifts to usage-based.
The 4Ps Are Nonetheless the Path to Success within the Age of AI by Naureen Mohammed, Advertising Week
AI engines are narrowing the shelf to a few manufacturers per class. Naureen Mohammed audited six AI engines and located the way in which onto that shortlist isn’t a intelligent AEO trick, it’s nonetheless the basics: product, value, place, and promotion.
Have an exquisite weekend and thanks for studying! When you have B2B information sources you depend on we’d love to listen to about them. Please share them with us.
The put up B2B Reads: AI Overload, Gross sales Compensation, and Lead Gen Timing appeared first on Heinz Advertising.
