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Home » Nvidia and Sega are teaming up again, 30 years after Sega saved Nvidia from bankruptcy
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Nvidia and Sega are teaming up again, 30 years after Sega saved Nvidia from bankruptcy

Business Circle TeamBy Business Circle TeamJuly 16, 2026No Comments3 Mins Read
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Nvidia and Sega are teaming up again, 30 years after Sega saved Nvidia from bankruptcy
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Ahead-looking: Thirty years after Sega partnered with Nvidia to deliver its arcade preventing recreation Virtua Fighter to PCs working on the Nvidia NV1 multimedia card, the 2 firms have as soon as once more teamed as much as launch the franchise’s subsequent title, Virtua Fighter Crossroads, on laptops and desktops powered by the Arm-based Nvidia RTX Spark. The collaboration may also lengthen to different upcoming Sega titles, the businesses confirmed.

In keeping with Nvidia’s press launch, the brand new Sega video games will assist its newest upscaling and rendering applied sciences, together with ray tracing and DLSS. The corporate added that its newest AI instruments may also be supported by the upcoming titles, hinting at integration with its AI-powered neural rendering applied sciences, akin to Reflex and G-Help.

– VIRTUA FIGHTER CROSSROADS (@VFCROSSROADS) July 15, 2026

Neither Nvidia nor Sega revealed the names of the opposite video games coming to RTX Spark, however on-line hypothesis means that a number of upcoming Sega titles, together with Inventive Meeting’s Alien: Isolation 2 and Whole Warfare: Warhammer 40,000, in addition to the subsequent installments within the Yakuza and Persona franchises, might obtain assist.

The bulletins had been made earlier immediately by Nvidia CEO Jensen Huang at an occasion in Tokyo celebrating the 30-year partnership between Sega and Nvidia. The gathering featured a reunion between Huang and former Sega president Shoichiro Irimajiri and was attended by Sega’s present CEO Haruki Satomi, COO Shuji Utsumi, and recreation designer Yu Suzuki.

Talking on the occasion, Huang reminisced about how Irimajiri helped save Nvidia from chapter within the Nineteen Nineties by offering a $5 million money infusion simply as the corporate was working out of funding. Huang later admitted that Sega’s well timed funding was the one factor that stored Nvidia afloat and that Irimajiri’s “understanding and generosity” saved the corporate from insolvency.

Sega had beforehand tapped Nvidia to develop a customized GPU for its Dreamcast console, however ultimately canceled the order and used NEC’s PowerVR GPU as an alternative, citing Nvidia’s outdated know-how. Irimajiri nonetheless paid Nvidia the $5 million contract price, however structured the fee as an fairness funding, permitting Nvidia to develop the commercially profitable Riva 128 and GeForce 256 gaming GPUs.

When Nvidia went public in 1999, Sega bought its shares for $15 million, tripling its authentic $5 million funding. Whereas which will have appeared like an affordable determination on the time, Nvidia’s market capitalization now sits at round $5 trillion, that means Sega’s stake would have been price lots of of billions of {dollars} had the corporate held onto its shares.



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