As a marketer, I’ve all the time wished to be data-informed however not data-driven. I do know that knowledge by itself will not make my content material stand out (originality and creativity are extra essential than ever!), however it might probably assist my artistic juices circulation in the suitable course.
Which is why I am so glad to be penning this: we rebuilt Buffer’s analytics from the bottom up, and as we speak we’re launching Insights — analytics that assist you determine your subsequent transfer.
Analytics is one thing we have wished to re-imagine for a very long time, so this one is near my coronary heart. I imagine what we have constructed is highly effective and in contrast to the rest on the market. This is how they’re totally different.
Insights for everybody, without cost
Insights is designed for everybody on social, from the solo creator checking one channel to the company juggling a dozen shopper manufacturers.
For a very long time, the selection in social analytics has been a irritating one. You both use a easy instrument and settle for primary knowledge, otherwise you pay for an enterprise platform that provides you every part besides a transparent reply to the one query that issues: what ought to I do subsequent? Insights offers you highly effective, actionable insights on the free plan, with deeper reporting on paid plans while you want it.
We felt strongly about constructing this as a result of it is what our personal teammates want: analytics we will act on.
Your knowledge wherever you need it
Insights works with the remainder of your stack, together with AI brokers. We just lately launched our public API and an MCP server, so you possibly can question your knowledge and construct with it nevertheless you want.
Your numbers aren’t trapped behind our dashboard. Pull them into your individual stories and instruments, or hand them straight to an agent to do the heavy lifting.
All the things you want to make your subsequent transfer
This is what you’ll do proper from Insights:
- Generate weekly takeaways: get progress techniques primarily based on actual, personalised knowledge.
- Evaluate efficiency: See knowledge throughout 10 platforms in a single view, together with Fb, Instagram, TikTok, LinkedIn, Threads, YouTube, X, Pinterest, Bluesky, and Mastodon. Insights helps each private and enterprise profiles.
- Change the time interval with pure language: kind what you need to see, “final 90 days” or “this quarter” merely works.
- Export to PDF, CSV, or markdown: whether or not you are handing outcomes to a shopper or feeding them to an agent.
- See prime posts at a look: your finest performers are straightforward to identify and replicate.
- Share your wins with share playing cards: for a well-earned humblebrag straight to social.
AI that works within the background
We have added AI to Insights, and it really works like magic within the background, studying what’s already working in your channels and serving to you act on it. It factors your individual creativity in the suitable course with out attempting to interchange it. Our hope is that insights will help elevate what you are already doing.
A associate you possibly can belief
We’re an official associate to Meta, LinkedIn, X, and extra. In apply, which means two stuff you by no means have to consider: your account stays secure, and also you get the newest options on every platform as they roll out.
Constructed for the place you are headed
Insights opens up lots of new floor. Deeper reporting for companies, cross-channel comparisons for manufacturers, plain-language takeaways for creators who’d slightly make issues than learn charts. Wherever you need to take your work subsequent, the numbers to get you there are in-built.
Have a look for your self. Insights is stay as we speak at buffer.com/insights.
