The revolving door of chief advertising officer hires and reshuffles retains spinning.
We’ve rounded up the U.S. and international advertising management strikes you’ll want to learn about for the week ending July 24.
– Behr has elevated longtime marketer Andy Lopez to CMO, broadening his remit to incorporate product technique, advertising, and innovation. Lopez’s promotion comes amid a significant digital transformation for the model, which not too long ago launched AI instruments designed to assist sort out one in all DIYers’ largest points: shade paralysis.
– Allyson Witherspoon is leaving her position as Nissan CMO after 12 years with the enterprise to steer advertising for Basic Motors’ Buick and GMC. “I look ahead to serving to write the following chapter for 2 iconic American manufacturers,” she wrote on LinkedIn. “Elevating the experiences, applied sciences and automobiles that encourage confidence, allow journey and ship premium functionality in the whole lot we do. Let’s goooooo!”
– Andres Baptista is now CMO of Johnson Outside. He was most not too long ago vp and GM of deep cleansing and consumables for homecare model Bissell. He shared the information on LinkedIn, saying he’ll be working throughout Minn Kota, Humminbird, Previous City, and Jetboil and extra.
– Kate Spade New York has appointed Allison Badea as CMO, tasked with “reigniting the magic” of the model. She joins from L’Oréal, the place she most not too long ago served as international svp of name expertise for Maybelline New York.
– Magic Spoon has welcomed Sarah Barnes as CMO. She brings expertise from Kraft Heinz and RXBar, and most not too long ago, Chosen Meals.
