See how Vidyard’s Video Agent helped our group minimize assembly no-shows to single digits with automated, face-to-face video reminders that construct belief and enhance attendance.
Each vendor hates a no-show. The rep qualifies the lead, has an incredible preliminary dialog, schedules the demo after which…crickets.
No-shows waste worthwhile time, squash momentum, and kill potential income.
However with the best ways and expertise, any gross sales group can slash their no-show charges. At Vidyard, we used our personal Video Agent and minimize our no-shows charges right down to 9%.
With Vidyard’s Video Agent, you possibly can robotically generate and ship personalised video messages utilizing agentic AI. Study extra about Video Agent.
The problem: Getting ghosted by prospects
Our group was experiencing a no-show fee of 13%. Whereas this was pacing forward of the business commonplace of 20% or under, it nonetheless meant that over one in 10 potential offers had been disappearing into skinny air.
“There are a whole lot of the reason why a prospect would possibly ghost a name,” says Monica Zhang, Senior Demand Technology Specialist at Vidyard. Monica was a part of the group tasked with fixing the no-show challenge. “They could prioritize different duties or conferences. They won’t see worth in attending. Or typically they simply neglect.”
To be able to improve attendance charges to drive extra income, Vidyard’s group wanted a solution to tackle these frequent blockers.
The answer: Automated video assembly reminders despatched with Video Agent
Video Agent is an agentic software inside Vidyard that may robotically create and ship personalised AI-generated movies to prospects and prospects primarily based on particular purchaser actions.
These actions will be something from downloading a content material asset in your web site to attending a webinar. When the motion is logged in your CRM, the Video Agent workflow prompts, and immediately sends a customized follow-up video to your purchaser.
On this explicit use case, Monica and the group arrange a Video Agent workflow to set off each time a prospect books a gathering with our gross sales group.
Proper after the reserving, the system generates and sends a customized video affirmation. To take action, it identifies which SDR is assigned to the prospect, then makes use of that SDR’s AI Avatar to create the video.
“The most effective a part of it’s the effectivity,” says Monica. “There’s no raise required to keep up the workflow. We simply should work with the SDR at first to set this all up, then the movies are robotically generated. And the prospect will get to pre-meet the SDR they’ll see on the decision, which creates a extra seamless expertise.”
See Video Agent in motion
Ebook a demo and see how Video Agent sends personalised movies to maintain your calendar full.
See Video Agent in motion
Ebook your personalised demo. See precisely how Video Agent robotically sends personalised movies that cut back no-shows and maintain your pipeline shifting.
The outcomes: A no-show fee properly under business common
After organising the Video Agent workflow, we instantly noticed drastic enhancements. Inside the first month, our no-show fee had dropped from 13% to 9%—a 33% discount.
That’s greater than only a statistical enchancment. It represents the reclamation of actual, revenue-generating conferences that will have in any other case been misplaced. With this workflow in place, our group can capitalize on higher-quality interactions with prospects.
So why are these video reminders so efficient at lowering no-shows?
As a result of nothing breaks by way of the noise like a tailor-made, face-to-digital face message. An automatic textual content reminder is definitely ignored—however video is the subsequent beat factor to herald individual. It helps prospects put a face to the title, constructing rapport earlier than the assembly even happens. And it’s an incredible medium for conveying in-depth data in a brief, consumable manner.
When a prospect sees an precise human face, one thing highly effective occurs. That second of human connection creates a way of compassion. It’s not about canceling a gathering with some faceless firm. It’s about letting down an actual one who’s anticipating to see them.
And when agentic AI makes it so easy to create such highly effective movies, the worth proposition for GTM groups turns into simple.
The following step: Increasing video throughout your entire buyer journey with Video Agent
Utilizing Video Agent has been an absolute game-changer for Vidyard’s group. However assembly confirmations are only one Video Agent use case.
“There’s so many extra workflows you possibly can activate throughout everything of the funnel,” says Monica.
Automated personalised video instruments like Video Agent can create moments of real connection at just about each cease within the purchaser’s journey.
“You should utilize it for chilly outreach, lead nurturing, buyer success touchpoints—actually each a part of the funnel advantages from extra significant engagement,” Monica says. “It’s such a simple solution to scale that up. There are additionally nice advertising use instances, like webinar reminders. Can’t wait to implement this. It’s solely restricted by your creativeness.”
Slash your personal no-show charges
If no-shows are consuming into your backside line, Video Agent may also help you create constant, personalised video touchpoints that maintain your prospects engaged and your calendar full—with out including any guide work in your busy gross sales group.
See Video Agent in motion
Ebook a demo and see how Video Agent sends personalised movies to maintain your calendar full.
See Video Agent in motion
Ebook your personalised demo. See precisely how Video Agent robotically sends personalised movies that cut back no-shows and maintain your pipeline shifting.
