Simply two months after a bumpy launch earlier this 12 months, Ferrari has reportedly already hit its 2026 gross sales objective for its polarizing, Jony Ive-designed Luce EV. Forward of Ferrari asserting its quarterly earnings on Thursday, the Monetary Occasions stories that Ferrari was aiming to promote “just below 500” Luce items this 12 months, and reached that focus on this month.
Luce gross sales to date had been reportedly pushed by “robust demand from China,” the place EV gross sales have already taken off from makers like Geely, Lynk & Co, and Zeekr. The Monetary Occasions says Ferrari was making an attempt to “attain a brand new technology of rich consumers” with the Luce, notably in China and “tech hubs like Silicon Valley,” including that their sources say US tech entrepreneurs have had “constructive” suggestions on the €550,000 EV.
Long run, Ferrari is reportedly hoping to promote round 2,500 Luce items by 2030, or roughly 600 every year, making up about 5 % of the corporate’s annual gross sales. It’s additionally auctioning off the primary manufacturing mannequin of the Luce subsequent month, which might promote for upwards of $1.1 million.
