ADWEEK Benefit is a part of a sequence the place each month, our prime editors interpret what occurred in every vertical, and what it means for the longer term.
Because the rise of AI and shrinking shopper budgets reshape the company enterprise, the main trade gamers are setting their sights past promoting and media in pursuit of development.
For these on the entrance foot, that’s enjoying out via acquisitions meant to bolster or lengthen their capabilities in new varieties of companies.
Publicis’ acquisitions of 160over90 and LiveRamp (the latter for $2.2 billion) earlier this yr have been each bets on new development classes.
1 2
