Ford’s been teasing a genuinely reasonably priced electrical truck for what appears like ceaselessly, and after the preliminary few months, I ended ready for it, a lot much less the less-than-$30,000 anticipated worth. Seems Ford didn’t simply hit that focus on; it beat it.
What’s much more attention-grabbing is that the truck lastly has an official identify to go together with the worth.
So what’s it known as?
It’s known as Ford Fathom, and it begins at $28,350. Add a $1,595 vacation spot charge, and the truck comes dwelling at $29,945, which is slightly below Ford’s long-promised $30K cap. That positions it immediately in opposition to the upcoming Slate Truck. It begins cheaper at $26,400 but in addition gives a shorter 205-mile vary and misses out on many options the Fathom gives.
Past the identify and the pricing, the automaker has revealed different key particulars as effectively.
Each Fathom ships with a standard-range battery, which claims to supply as much as 300 miles of vary. It additionally gives bidirectional charging and a digital key as normal options. Each mannequin can also be “BlueCruise succesful” proper out of the meeting line, which suggests it carries the {hardware} required for Ford’s hands-free freeway driving system.
Pre-orders open in early subsequent yr, with precise deliveries following later. For now, manufacturing is about for Ford’s Louisville Meeting Plant in Kentucky.

What makes this truck totally different?
The Fathom is the primary car ever to be constructed on Ford’s new Common Electrical Car Platform. It’s particularly designed to hit lower cost factors with out gutting usability. It consists of a big single-piece aluminum casting up entrance, which cuts collision restore prices, whereas the battery pack itself doubles because the Fathom’s flooring.
Inside, Ford has added Apple Maps integration for turn-by-turn navigation alongside normal CarPlay and Android Auto assist. With the brand new platform, Ford’s additionally promising extra passenger house than a Toyota RAV4, together with each a entrance trunk and a standard mattress for cargo flexibility.
Undercutting its personal $30,000 goal whereas nonetheless promising extra passenger house than a RAV4 is one thing that would work in favor of the upcoming Ford Fathom, in my view. Nevertheless, I’d nonetheless maintain my breath till the promised manufacturing timeline is fulfilled with out dealing with any technical or logistical hiccups.

