GoHighLevel Pricing in 2026
Costs verified July 2026.
GoHighLevel’s three plans run $97, $297, and $497 a month, or $81, $248, and $414 a month billed yearly. That’s the quantity on the pricing web page, however it’s not often the quantity in your invoice. GoHighLevel costs individually for issues like textual content messages, calls, and electronic mail sends, on high of no matter plan you’re on. How a lot you find yourself paying will depend on how a lot you’re sending and calling.
From right here, it comes right down to what every plan contains, what the utilization charges value, and what a solo operator, a mid-size company, and a full SaaS reseller can count on to pay as soon as these two numbers come collectively.
GoHighLevel Pricing at a Look
| Plan | Month-to-month Billing | Annual Billing | Sub-Accounts | Rebilling | API Entry |
|---|---|---|---|---|---|
| Starter | $97/mo | $81/mo | 3 sub-accounts | No rebilling | No API entry |
| Limitless | $297/mo | $248/mo | Limitless sub-accounts | Rebilling with out a markup | Fundamental API entry |
| Company Professional | $497/mo | $414/mo | Limitless sub-accounts | Rebilling with a markup + SaaS Mode | Superior API entry |
The distinction between these three has nothing to do with what you’ll be able to construct. It’s about what number of consumer accounts you’ll be able to run, and whether or not you’ll be able to resell the platform as your individual.
Starter, Limitless, and Company Professional
Starter
Starter runs $97 a month, or $81 a month billed yearly, and contains 3 sub-accounts, limitless contacts, limitless customers, and 24/7 help. Each core characteristic is included at this tier: the CRM, the web site and funnel builder, workflow automation, reserving calendars, and repute administration, all with no separate cost for the software program itself.
Starter doesn’t embody rebilling or API entry. Meaning an company on this plan pays each utilization value instantly slightly than passing it to purchasers, and may’t join GoHighLevel to outdoors instruments by way of its API. For somebody operating their very own enterprise plus a few consumer accounts, three sub-accounts is sufficient room. Past that, the cap turns into the limiting issue earlier than the rest does.
Limitless
Limitless runs $297 a month, or $248 a month billed yearly, and utterly removes the sub-account cap. That is the plan GoHighLevel marks as hottest, and it’s straightforward to see why when you see what’s included.
All the things in Starter carries over, plus limitless sub-accounts, primary API entry, and the flexibility to rebill cellphone and electronic mail utilization to purchasers at value, with out including a markup. An company managing a number of purchasers now not has to consider operating out of room, and may no less than move utilization prices by way of as an alternative of absorbing them. However this tier nonetheless doesn’t enable charging purchasers greater than the utilization prices, or reselling the platform itself as a branded product.
Company Professional
Company Professional runs $497 a month, or $414 a month billed yearly, and provides much more functionality. All the things in Limitless carries over, plus SaaS Mode, automated sub-account creation, superior API entry, and the choice to rebill cellphone and electronic mail utilization with a markup as an alternative of at value.
SaaS Mode is what this tier is absolutely for. It lets an company put its personal title on GoHighLevel and promote it to purchasers as a subscription, with every new consumer’s account arrange routinely as an alternative of by hand. Limitless already covers an company operating campaigns for purchasers. However Company Professional covers promoting the software program itself, beneath your individual model, as its personal income.
The Utilization-Primarily based Layer
The primary shock on most payments is often texting. GoHighLevel costs $0.00747 for every phase of a textual content message, and a phase is only a chunk of the message, most common texts slot in one phase, however longer ones cut up into two or three, and each will get billed individually. Sending a thousand normal-length texts runs about $7.47 in phase costs alone, on high of no matter plan you’re paying for.
E mail prices much less by comparability, $0.675 for each 1,000 emails despatched, and that charge stays the identical irrespective of which plan you’re on.
Voice calls are billed by the minute, somewhat over a penny per minute coming in, and nearer to a penny and two thirds going out.
GoHighLevel’s AI instruments do issues like reply consumer leads routinely, reply to opinions, and write content material, however there’s a value hooked up to operating them. If an company solely makes use of AI often, GoHighLevel simply costs for what acquired used that month, with no separate price on high of the plan. If a consumer account runs AI always, like a chatbot answering each incoming lead all day, it makes extra sense to pay a flat $50 or $97 a month for that one account as an alternative, relying on how a lot AI exercise must be lined.
And there’s yet another price that applies it doesn’t matter what. Say a textual content message prices a service price of $10 throughout an company’s accounts that month. GoHighLevel provides 5% to that routinely, so the company will get charged $10.50, whether or not or not that company is passing any prices on to its personal purchasers. It’s a small proportion, however it applies always, within the background, on each message that carries this type of price.
These charges don’t present up subsequent to the plan worth on the pricing web page. However add them up over a month of sending and calling, and the entire finally ends up larger than the sticker worth by itself.
What Companies Pay, Three Eventualities
A solo operator operating one enterprise, on the Starter plan:
- Plan: $97.
- Utilization: about 500 texts, 2,000 emails, and 100 minutes of calls, including as much as beneath $7.
- Complete: near $104 a month.
At this quantity, utilization barely strikes the quantity.
A ten-client company on the Limitless plan:
- Plan: $297.
- Utilization throughout all ten consumer accounts: about 2,000 texts, 20,000 emails, and 500 minutes of calls, including as much as round $36.
- Complete earlier than rebilling: close to $333.
Limitless permits rebilling these prices to purchasers with out a markup, so an company that passes the $36 by way of brings its personal web value again down to simply the plan worth.
A SaaS reseller operating Company Professional with a bigger consumer e book:
- Plan: $497.
- Utilization: about 5,000 texts, 50,000 emails, and 1,000 minutes of calls, including as much as round $86.
- Complete earlier than rebilling: close to $583.
Company Professional permits rebilling with a markup, so a reseller charging purchasers greater than that $86 retains the distinction as its personal income.
Rebilling and Wallets Defined
These utilization charges must receives a commission in some way, and for an company with consumer accounts, that raises a query: does the company eat that value, or does it get handed on to whoever’s producing it?
GoHighLevel doesn’t invoice businesses for utilization instantly off a bank card each time somebody sends a textual content. As an alternative, businesses hold a pockets loaded with funds, and each textual content, name, or electronic mail takes cash out of that stability. When the stability runs low, the cardboard on file routinely provides extra.
Rebilling is how an company will get that cash again from purchasers as an alternative of absorbing it. Say a consumer’s account runs up $40 in texting and electronic mail utilization this month. GoHighLevel takes that $40 out of the company’s pockets first, then the company can cost that very same consumer $40 to cowl it, at value, with no markup. That’s what the Limitless plan and Company Professional each enable.
Company Professional permits yet another factor. An company on this plan can cost a consumer greater than the $40 it value, and hold the additional as revenue. Cost that very same consumer $60 as an alternative of $40, and the $20 distinction turns into income. That’s what SaaS Mode is constructed to do: let an company flip utilization prices right into a built-in supply of revenue as an alternative of simply breaking even on them.
The place ClickFunnels Suits
However not each enterprise wants a CRM, texting, calling, and consumer administration all constructed into the identical platform. If most of what you’re constructing is a funnel, a touchdown web page, and a checkout, the utilization math above could not apply to your state of affairs in any respect.
ClickFunnels runs one flat worth a month, with no separate cost based mostly on how many individuals transfer by way of a funnel or what number of pages get constructed. For a enterprise constructed round funnels and conversion, that flat pricing means the invoice appears to be like the identical in a sluggish month and a busy one.
GoHighLevel is constructed round operating a consumer’s full operation from one login, the CRM, the calendar, the texting, all of it in a single system. ClickFunnels is constructed across the funnel itself, the web page, the supply, and the trail somebody takes to purchase. It’s much less about which platform does extra, and extra about which one matches how you’re employed.
So for those who’re attempting to resolve between the 2 to your personal enterprise, our full comparability lays out the place each wins relying on what you’re constructing. For businesses particularly, our information to constructing a gross sales funnel walks by way of what that appears like in follow.
Curious how a funnel-first platform compares? There’s one solution to discover out.
ClickFunnels presents a free trial to construct a funnel and see for your self. You’ll construct the web page, the supply, and the trail to buy, multi function place, with a worth that doesn’t transfer as you construct extra.
Regularly Requested Questions
How a lot does GoHighLevel value?
GoHighLevel’s three plans run $97, $297, and $497 a month, or $81, $248, and $414 a month billed yearly. Utilization charges for texting, calling, electronic mail, and AI apply on high of whichever plan you’re on, so the ultimate invoice runs larger than the plan worth alone.
What’s included in every GoHighLevel plan?
Starter contains 3 sub-accounts and no rebilling. Limitless removes the sub-account cap and permits rebilling utilization prices to purchasers at their unique value. Company Professional provides SaaS Mode and lets an company rebill with a markup as an alternative.
How a lot is GoHighLevel per thirty days for those who pay yearly?
Paying yearly drops the efficient month-to-month value to $81, $248, and $414 throughout the three plans, every roughly two months cheaper over a 12 months than paying month to month.
What’s GoHighLevel’s SMS pricing?
Textual content messages are billed at $0.00747 per phase, each sending and receiving, with a portion of that value coming from service surcharges that carry an added 5% markup no matter plan.
Does GoHighLevel cost for CRM entry?
No. The CRM is included within the base plan worth at each tier. Utilization-based costs apply to communication options like texting, calling, and electronic mail, to not CRM entry itself.
Can businesses resell GoHighLevel beneath their very own model?
Sure, on the Company Professional plan by way of SaaS Mode. It lets an company package deal GoHighLevel as its personal subscription product, with new consumer accounts created routinely and utilization prices rebilled with a markup.
Click on right here to start out your free ClickFunnels trial
