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Home » Trainline and Virgin Atlantic face CMA drip pricing investigation
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Trainline and Virgin Atlantic face CMA drip pricing investigation

Business Circle TeamBy Business Circle TeamAugust 20, 2026Updated:August 20, 2026No Comments3 Mins Read
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Trainline, Virgin Atlantic and RED Driving College are being investigated by the Competitors and Markets Authority over issues that clients weren’t proven the overall worth upfront when shopping for practice and coach tickets, package deal holidays and driving classes.

The CMA introduced the investigations on Wednesday and stated they have been at an early stage, with no conclusions but reached on whether or not any of the three firms had damaged shopper regulation. If breaches are discovered, the regulator stated it might order the corporations to pay compensation to affected clients and nice them as much as 10 per cent of their international turnover.

The Trainline investigation focuses on whether or not all necessary charges have been exhibited to travellers shopping for practice and coach tickets upfront on the platform’s app and web site. The CMA stated it noticed transactions with extra charges starting from 59p to £2.79 on practice bookings, and a £1.50 reserving charge on coach journeys. The case towards the FTSE 250 firm was formally opened on 18 August, in keeping with the regulator’s case document.

Shares in Trainline, the one listed firm of the three, fell 16 per cent, or 38p, to 205p in early buying and selling on Wednesday.

The investigation into Virgin Atlantic issues necessary resort charges and native taxes charged on package deal holidays, whereas RED Driving College is being examined over how a compulsory reserving charge and a so-called digital charge — which the CMA put at greater than £7 per reserving — have been exhibited to clients reserving driving classes.

The investigations are being introduced underneath the Digital Markets, Competitors and Customers Act, which strengthened the CMA’s shopper safety powers. The regulator stated every of the three companies had beforehand obtained an advisory letter as a part of an earlier spherical of enforcement motion.

A Trainline spokesman stated: “We’ve proactively engaged with the CMA over a number of months and we’re taking proactive steps to reinforce how sure charges are offered to our clients. We’ll proceed participating with the CMA to handle their questions.”

A Virgin Atlantic Holidays spokesman stated: “Necessary charges are indicated at a number of levels all through the reserving journey. We’re reviewing the factors raised by the CMA rigorously and can co-operate totally with its investigation.”

Emma Cochrane, govt director for shopper safety on the CMA, stated: “Clear pricing helps individuals examine gives confidently and select the choice that works finest for them … At a time when many households are watching each pound they spend, it’s important that individuals are not shocked by further charges.”

She added: “The primary worth clients see ought to be the worth they pay.”

Sue Davies, head of shopper rights coverage at Which?, stated the regulator mustn’t hesitate to behave if breaches have been established. “The CMA shouldn’t hesitate to make use of its new shopper enforcement powers to nice any corporations which have damaged the principles — particularly after every agency has already obtained a warning advisory letter,” she stated.

“Following feedback made by the prime minister final week that unfair pricing practices don’t have any place in our economic system, this transfer sends a transparent message to different companies to comply with the principles.”



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