In June this yr, Varun Drinks reentered right into a revised unique bottling appointment and trademark license settlement (EBA) with PepsiCo for the India market.
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Varun Drinks, PepsiCo’s main bottler, will foray into the alcoholic drinks section as per its diversification technique, in keeping with a regulatory submitting by the corporate on Tuesday.
The corporate will arrange a brand new subsidiary, “KIVA Spirits and Firm”, to enter the ready-to-drink (RTD) alcoholic drinks enterprise and has appointed former Diageo government Prathmesh Mishra as its chief government officer and managing director.
The board of the corporate, at its assembly held on Tuesday, authorised “to include a wholly-owned subsidiary firm in India, inter alia to hold on the enterprise of ready-to-drink, alcoholic drinks and allied merchandise, topic to receipt of relevant requisite approvals”.
It additionally authorised the appointment of Mishra because the CEO and MD of the wholly-owned subsidiary firm, which is being included to undertake the corporate’s diversification into RTD, alcoholic drinks and allied merchandise, it mentioned.
“Varun Drinks would be the holding firm of KIVA Spirits and Firm Ltd,” it mentioned.
In addition to, it additionally authorised to “incorporate a three way partnership firm in Tunisia, inter alia, to hold on the enterprise of manufacturing and distribution of drinks together with carbonated tender drinks, juices, water and dairy”.
Mishra is a seasoned enterprise chief with greater than 30 years of expertise throughout client companies.
He most lately served because the managing director for Korea and Japan at Diageo, the place he was accountable for driving enterprise progress and strategic management throughout the 2 premium, complicated Asian markets.
In June this yr, Varun Drinks reentered right into a revised unique bottling appointment and trademark license settlement (EBA) with PepsiCo for the India market.
The adjustments within the aforesaid settlement embrace extension of the EBA for a time period as much as April 30, 2049, revised from the sooner time period as much as April 30, 2039.
Nonetheless, there’s a distinction between the earlier and the contemporary agreements with PepsiCo.
The sooner EBA restricted Varun Drinks from finishing up any exercise aside from PepsiCo; nevertheless, within the contemporary one, this rider was deleted, Varun Drinks had earlier mentioned in an alternate submitting.
The up to date settlement offered Varun Drinks with the chance to diversify past PepsiCo’s bottling operations.
Revealed on August 26, 2026
