Hershey’s is making an enormous wager to win over Gen Z by partnering with powerhouse lady group Katseye.
The marketing campaign debuts Hershey’s new Creme Bars, accessible in Affogato and Salted Caramel flavors—the model’s largest product launch this yr, hitting cabinets this fall. Hershey’s turned to Katseye to place the sweet bars because the season’s “it [item] that everyone’s going to be speaking about,” stated Katrina Vatter, senior model supervisor at The Hershey Firm.
Within the advert, Katseye performs their hit track “Pinky Up” on a crowded subway, inspiring on a regular basis individuals to hitch in and check out the sweet bars.
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