New Apple CEO John Ternus holds the brand new foldable iPhone Duo throughout Apple’s occasion on the Steve Jobs Theater in Cupertino, California, U.S. Sept. 9, 2026.
Carlos Barria | Reuters
Apple‘s first folding telephone is getting a tepid response Chinese language shoppers which are centered extra on how a lot it prices versus present foldables from home rivals.
“I will not purchase it this 12 months. I am going to purchase the second-generation foldable subsequent 12 months,” one consumer on social media platform WeChat stated, in keeping with CNBC’s translation, after Apple introduced the iPhone Duo at an occasion on Wednesday. It is priced at 15,999 yuan ($2,230) in China.
U.S. shoppers “earn US$3,000 to US$4,000 a month and purchase it for US$1,999. We earn 3,000 to 4,000 yuan and spend 10,000 yuan on it,” one commenter wrote on a WeChat video evaluate translated by CNBC.
Apple shares climbed greater than 3% after the launch occasion.
However the firm faces a key take a look at in its third-biggest market of Better China, which generates round 17% of complete income and is likely one of the world’s best foldable-phone markets.
Huawei, Xiaomi, Honor, Oppo and Vivo already promote gadgets throughout book-style, flip-phone and, in Huawei’s case, trifold designs. That implies that in China, the iPhone Duo is coming into a extra established class than in lots of different abroad markets.
Forward of Apple’s occasion, Xiaomi and Huawei on Monday launched new flagship foldables, the Xiaomi 18 Fold and the trifold Mate XT2, priced at 10,999 yuan and 19,999 yuan.
Apple’s Duo is “cheaper than Huawei. Can you’re taking it?” one WeChat commenter wrote.
Huawei led China’s smartphone market in each the primary and second quarters, in keeping with Counterpoint. Apple was second, adopted by Vivo and Oppo, the information confirmed.
Worldwide, Samsung has narrowly reclaimed the lead over Apple by smartphone shipments within the second quarter, whereas Xiaomi ranked third, in keeping with Counterpoint. Earlier this 12 months, Samsung launched a brand new model of its folding telephone and is anticipated to surpass Apple in foldable market share, a large lead at 32% in comparison with Apple and Huawei at 25% and 24% respectively, in keeping with the analysis.
Along with value, customers on Chinese language social media additionally expressed issues in regards to the Duo’s lack of a bodily SIM-card slot, which can require mainland customers to go to a provider retailer for ID verification to activate an eSIM.
Xiaomi’s 18 Fold shall be accessible for buy from Thursday. Huawei’s Mate XT2 follows days later. Apple’s iPhone Duo pre-orders are slated to start Oct. 16 with gross sales commencing on Oct. 23.
—CNBC’s Jenny Lee contributed to this report.
