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Home » Acer CEO says PC prices could fall by 2027, accuses rivals of milking the RAM shortage for profit
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Acer CEO says PC prices could fall by 2027, accuses rivals of milking the RAM shortage for profit

Business Circle TeamBy Business Circle TeamSeptember 22, 2026No Comments3 Mins Read
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Briefly: CEOs of main reminiscence producers have made various predictions of how lengthy ongoing shortages will final, with Acer providing essentially the most optimistic evaluation. Accusing different corporations of overshooting estimates to affect revenue margins, Acer’s CEO thinks the worst might go by the tip of subsequent yr.

Acer CEO Jason Chen not too long ago informed DigiTimes that PC worth hikes associated to RAM shortages would possibly start to reverse by late 2027. The assertion counters earlier claims from different reminiscence producer CEOs that the state of affairs would proceed till a minimum of 2030.

Since final yr, explosive demand from AI knowledge heart development has swallowed up provide and quintupled DRAM costs, pushing {hardware} makers to boost costs throughout any gadget that leans on massive RAM swimming pools.

PCs, smartphones, graphics playing cards, and sport consoles have all felt the hit, and the fallout has spilled over into demand for CPUs and motherboards too. One latest examine discovered that right now’s reminiscence market, on a per-unit foundation, appears so much prefer it did practically 20 years in the past.

Estimates on how lengthy the scarcity and elevated pricing will final range broadly. Earlier this yr, Micron CEO Sanjay Mehrotra predicted the state of affairs would proceed past 2027. Not lengthy after, SK Hynix CEO Kwak Noh-Jung stated shortages would peak in 2027 and provide would keep tight by 2030.

Adata chairman Chen Li-bai went additional nonetheless, forecasting elevated costs for an additional decade – regardless of growth plans from each main reminiscence producer.

Additionally learn: AI Is Consuming All of the DRAM

Acer’s CEO sees it otherwise. Chen argues these predictions are much less about provide realities and extra about prolonging the fats revenue margins the AI growth has handed reminiscence makers. He claims provide of most RAM and SSD sorts has already caught up with demand, and that right now’s shortages are restricted to high-end components – the quickest DDR5 modules and CPUs like Nvidia’s N1X amongst them.

Chen nonetheless expects PC costs to rise 5% to twenty% later this yr, with a peak within the first half of 2027 earlier than costs lastly begin easing. New, cheaper provide from Chinese language producers like CXMT is a giant a part of that math, and up to date experiences recommend Apple is weighing CXMT as a provider to ease its personal value stress, even with the corporate nonetheless sitting on the Pentagon’s blacklist.



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