Your cowl photograph is the largest picture in your Fb Web page, and it is often the very first thing folks see once they land there. It is also tremendous straightforward to get flawed. A design can look nice in your laptop computer, and you then open the Fb app in your cellphone, and the perimeters of your headline are gone (or your profile image is sitting proper on high of an vital element).
That occurs as a result of Fb reveals the identical cowl photograph in a special body on desktop and cell. So it is price spending a couple of minutes on the size earlier than you add, relatively than a whole lot of time repositioning after.
If you wish to soar proper to altering your image: The beneficial Fb cowl photograph dimension is 851 × 315 pixels, based on Meta’s Assist Middle. Add it as an sRGB JPG beneath 100 KB, and maintain textual content and logos close to the center so nothing vital will get cropped on cell or desktop.
Beneath, I am going to stroll by how cropping works on every display, how one can design a canopy that matches the remainder of your Fb advertising, and 11 model examples to borrow concepts from.
Key takeaways
- Add your Fb cowl photograph as an sRGB JPG beneath 100 KB, or as a PNG if it features a brand or textual content. Meta says PNG information can provide you a greater end result.
- Fb will not settle for a canopy photograph smaller than 400 × 150 pixels.
- Fb suits your cowl photograph to a 16:9 body on computer systems and a 2.4:1 body on cell, aligned to the left, so the identical picture reveals in another way on every display.
- Maintain textual content and logos in the course of your Fb cowl photograph. Your profile image covers a part of the left facet, and Fb might crop the perimeters to suit totally different screens.
- Fb group covers use 1640 × 856 pixels, and occasion covers use 1920 × 1005 pixels.
- The strongest Fb cowl pictures do one clear job, like explaining what you do, selling an occasion, or asserting a launch. The 11 model examples beneath present how.
Bounce to a bit
What’s the best Fb cowl photograph dimension?
The beneficial Fb cowl photograph dimension is 851 × 315 pixels, based on Meta’s Assist Middle. Add it as an sRGB JPG beneath 100 KB, and it will load quickest. (sRGB is the usual colour profile for screens, so it is price checking your export settings aren’t set to Adobe RGB.) Something smaller than 400 × 150 pixels will not meet Meta’s minimal requirement.
As soon as it is uploaded, Fb suits your cowl to every display. On computer systems, it reveals in a 16:9 body, and on telephones it is 2.4:1. Each are aligned to the left, and your profile image covers a part of the left-hand facet (it overlaps the duvet by about 40 pixels on cell). So the center of your cowl is the most secure spot for textual content and logos.
| Spec | Fb Web page cowl photograph |
| Really useful add | 851 × 315 pixels, sRGB JPG, beneath 100 KB |
| Minimal dimension | 400 × 150 pixels |
| Show on computer systems | 16:9 facet ratio, left-aligned |
| Show on cell | 2.4:1 facet ratio, left-aligned |
| Profile image overlap | About 40 pixels on cell |
| Cowl with a brand or textual content | Use a PNG for a greater end result |
| Profile image | 320 × 320 pixels, cropped to a circle |
| Fb group cowl | 1640 × 856 pixels |
| Fb occasion cowl | 1920 × 1005 pixels |
⚡ Sizing adverts as a substitute? Our Fb advert specs information covers these, and our social media picture sizes information has each different community.
Professional tip: Fb’s reposition software opens routinely while you add a brand new cowl, so you possibly can drag the picture into place earlier than you save. It is the quickest technique to nudge something vital away from the left edge.
💡 Posting to Fb commonly? With Buffer, you possibly can schedule posts to Fb Pages and Teams, see how they carry out, and carry on high of feedback from one dashboard. Be taught extra →
How Fb crops your cowl photograph on cell and desktop
Fb does not present your cowl photograph the identical means on each display. In accordance with Meta’s Assist Middle, covers show at a 16:9 facet ratio on computer systems and a pair of.4:1 on cell. In each instances, the picture is aligned to the left and fills the body edge to edge, so components of it could be cropped or resized to suit.
Your profile image sits on high of the duvet too. It covers a part of the left-hand facet, and on cell it overlaps the duvet by about 40 pixels.
Here is how one cowl appears on desktop:
And this is the identical Web page within the Fb app:
The right way to make your Fb cowl photograph match
- Design at 851 × 315 pixels, and maintain textual content, logos, and faces within the center, away from the left edge the place your profile image sits.
- Add your cowl and drag it into place with the reposition software earlier than you save.
- Test your Web page on a pc and within the Fb app in your cellphone.
- If something vital is cropped or hidden behind your profile image, transfer it in your design file and add it once more.
Individuals see your profile image and canopy photograph collectively, so it is price designing them as a pair. Our information to picking a profile image covers what makes one work.
The right way to design a Fb cowl photograph that stands out
A Fb cowl photograph works finest when it has one clear focus, appears like your model, and retains any textual content brief sufficient to learn on a cellphone. Since Fb crops the duvet and places your profile image over it in another way on every display, easy designs have a tendency to carry up higher than busy ones.
Begin with one clear focus
The pictures that get shared most on social media are likely to make folks really feel one thing, they usually really feel related to whoever’s scrolling. Each apply to your cowl photograph.
So choose one factor for folks to take a look at: your product, your crew, or a scene your viewers will acknowledge. Burger King’s cowl, for instance, reveals a gaggle of associates sharing a meal, which says extra in regards to the model than a burger on a plain background would.
Coloration does a whole lot of the work too. For extra on how colours form what folks really feel a few model, our piece on the science of colours in advertising is an effective place to start out.
In the event you add textual content, maintain it to a couple phrases in a transparent, readable font. It has to work at cellphone dimension, the place a brief headline will do greater than a full sentence.
Use visible cues to level folks the place you need them
Individuals are likely to look the place different folks in a picture are trying, and arrows pull the attention in an identical means. Researchers name this the gaze-cueing impact.
So if you’d like folks to note a selected spot in your cowl, like a name to motion, you could possibly add an arrow, a circle, or an individual trying towards it.
Choose a software to make it
- Canva is the quickest route for those who do not design. It recommends 851 × 315 pixels for Fb covers (the identical as Meta), and its Fb cowl templates offer you a place to begin to swap your individual photograph, colours, and textual content into.
- Photoshop, or any design software you already use, provides you pixel-level management. Set your canvas to 851 × 315 pixels and export as an sRGB JPG, or a PNG in case your cowl has textual content.
- Your individual pictures usually work finest, particularly of your crew or house. If you haven’t any, strive a free inventory photograph website and test that the license permits enhancing.
- AI picture turbines like Midjourney or Canva’s AI picture generator can fill the hole while you want one thing particular. AI pictures can come out with odd particulars, so look intently earlier than you employ one. Our information to AI picture turbines has extra choices.
11 Fb cowl photograph concepts and examples
So what ought to yours really appear to be? Listed here are 11 concepts, every with an actual model’s cowl photograph, so you possibly can see how they work in follow.
11 examples and concepts on your Fb cowl photograph
So what ought to your cowl photograph really appear to be? Listed here are 11 concepts, every with an actual model’s cowl photograph, so you possibly can see how they work in follow.
1. Sum up what you do
If somebody lands in your Web page with out figuring out who you might be, your cowl can inform them in a single line. Movement, a job administration app, places a product screenshot and a brief description proper in its cowl photograph. is a job administration app that routinely schedules your duties. They describe this proper of their cowl photograph, so there is not any query about what they do.
It is a easy transfer, nevertheless it means no one has to scroll to determine what Movement does.
2. Share your mission or values
Your Fb cowl photograph is a superb alternative to showcase your model values and encourage folks to affix and help your trigger. The Rainforest Alliance works to guard forests and the individuals who rely on them, and its cowl says that plainly.
3. Exhibit your product
Generally the product is sufficient. Ferrari’s cowl is simply two of its automobiles, with no single phrase of textual content.
This luxury picture speaks for itself!
4. Introduce your crew
Placing your crew in your cowl photograph is without doubt one of the quickest methods to make a Web page really feel human. It really works particularly effectively for service companies, the place prospects meet your crew in particular person. Bodily remedy clinic Helix Sport and Backbone makes use of its cowl to indicate sufferers who they’re going to be working with.
5. Reinforce your model identification
In case your model has a glance, a tagline, or a phrase folks already know, your cowl is the place for it. Nike makes use of “Simply do it,” which anybody visiting its Web page will acknowledge right away.
6. Announce one thing new
Launching a product or function? Your cowl photograph is prime house to tease or announce it. Once we launched Buffer’s API, we up to date our personal Fb cowl accordingly.
7. Promote an occasion
Your cowl can work like a billboard for one thing arising. UFC makes use of its cowl to indicate who’s preventing and when to tune in.
8. Change it with the seasons
A variety of manufacturers swap their cowl photograph for holidays and seasons, which additionally provides returning guests one thing new to see. For fall, Starbucks went with pumpkin-shaped disco balls.
9. Promote a social media marketing campaign or hashtag
In the event you’re working a marketing campaign, placing the hashtag in your cowl photograph helps folks discover it. Lego did this with #SuperpowerOfPlay.
10. Make a press release
Your cowl can carry a message in addition to an image. Skillshare’s cowl reads “The world is stuffed with surprises. However so are you,” which is a pleasant nudge for anybody who follows the Web page to go and make one thing.
11. Have some enjoyable
It does not at all times should be critical. The Rooster & Rice Guys recreated The Beatles’ Abbey Street album cowl with their employees in costume, which tells you a large number in regards to the model earlier than you have learn a phrase.
Begin creating
As soon as your cowl photograph is sorted, it is price giving your posts the identical consideration. Our social media picture sizes information has the fitting sizes for Fb posts and the opposite main networks, and our information to the Fb algorithm explains what helps these posts get seen.
And for those who’re posting to Fb commonly, Buffer may help you schedule your posts, see how they carry out, and sustain with feedback in a single place.
Incessantly requested questions on Fb cowl photograph sizes
Is a Fb cowl photograph 16:9?
On computer systems, sure. In accordance with Meta’s Assist Middle, Fb Web page cowl pictures show at a 16:9 facet ratio on computer systems and a 2.4:1 facet ratio on cell. The beneficial add dimension remains to be 851 × 315 pixels.
What dimension is a Fb cowl photograph with out cropping?
There is not one dimension that avoids cropping fully, as a result of Fb reveals covers in a 16:9 body on computer systems and a 2.4:1 body on cell. Add at 851 × 315 pixels, maintain vital content material within the center, and test your Web page on each screens after you add.
What is the minimal dimension for a Fb cowl photograph?
A Fb cowl photograph should be a minimum of 400 pixels extensive and 150 pixels tall, based on Meta.
What file sort ought to I take advantage of for a Fb cowl photograph?
Meta says Fb cowl pictures load quickest as an sRGB JPG beneath 100 KB. In case your cowl features a brand or textual content, a PNG file might offer you a greater end result.
What dimension is a Fb occasion cowl photograph?
Fb occasion cowl pictures use 1920 × 1005 pixels, a 1.91:1 facet ratio.
What dimension is a Fb group cowl photograph?
Fb group cowl pictures use 1640 × 856 pixels.
How do I make my Fb cowl photograph match?
Add your cowl at 851 × 315 pixels, then use the reposition software that opens on add to tug the picture into place. Maintain textual content and logos away from the left edge, the place your profile image overlaps the duvet, and test the end result on each a pc and your cellphone.
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